This time last year, I left my full-time job to give running my own business a proper go. As much as it was a leap into self-employment, it was also somewhat of a career Eat, Pray, Love journey. It’s been a year full of exploring, testing ideas, and figuring out where I best fit in the world.
As a self-proclaimed generalist, the idea of “niching down” felt like a bit of a contradiction. I’ve always wanted to support meaningful environmental change but needed time to explore how I could best use my skills to do that. Anyone a few years into their career can probably relate. Maybe you fell into a role and now it feels like starting from scratch to shift direction. At the same time, it’s hard to properly explore a path without committing to it. It’s probably been the most challenging year of my career, but one I’m glad I stuck with.
So, where have I landed?
I’ve realised I’m most motivated by work that bridges the gap between science and real-world uptake. I kept coming back to the challenge of turning complex environmental information into something people can connect with and act on.
For me, that often starts with maps. A big part of why I’ve always loved making them is that a good map tells a story with data, and that story can drive positive environmental change. Science and data alone can be dry, even when the implications are huge. In a world where we have so much information at our fingertips, how we communicate it matters. Effective communication can maximise positive impact, while poor or absent communication can hold it back.
What’s become clear is that I do my best work with agricultural and environmental organisations that are improving how we grow food and care for land and water. Helping these organisations communicate their work clearly and meaningfully, through mapping and storytelling, builds trust, attracts support, and drives change. There’s so much important environmental work happening quietly in the background that deserves to be seen and understood.
That’s where I come in.
GIS mapping is my core service, using maps as a tool for science communication and storytelling to make sustainability work visible, credible, and compelling.
I also offer standalone science communication and storytelling, for projects that don’t require spatial mapping. This means helping organisations translate complex information into clear, engaging messages.
This isn’t a rebrand or a relaunch, just a quiet update. I’ve found the space I want to work in, and I’m excited to keep building from here.
If you’re working in the agricultural or environmental space and want support communicating your sustainability work, get in touch here. I’d love to hear what you’re working on.